PIM and DAM: the main differences

In an organization, more precisely in the field of commerce, two complementary but completely opposite tools are useful. There is PIM or Product Information Management and there is DAM or Digital Asset Management. Here is some information on the two software and their differences.

The differences between PIM and DAM

When you market products, by any means, consumers give more importance to the cards you produce. Through this paper, you will have to provide all the information about your products as a total description. Thus, you will also have to inform the public about its technical data and how to use it. Even the designation of spare parts in case of deterioration overtime should not be neglected. All these conditions can help customers to make the right choice when placing their order. For PIM, this information is to be provided on the product label. It will also be necessary to think about proposing solutions that will help consumers when a problem arises.

One solution for each content

Methods to centralize them and make them more reliable always involve the use of PIM and DAM. The first software will ensure the management of product data. The second will work on the advanced management of techniques such as media. There are other solutions such as ERP, which is responsible for the technical, pricing, and also logistic data of a product. PLM is reserved for the management of some data from other companies. The WWS will take over for the logistic information that the ERP cannot accomplish. The objective is to centralize all the information given.

The differences between the PIM and DAM solutions

PIM is a solution for managing the contents of each product of all types as in the field of marketing, on the web, on the quality of paper as well as on techniques and standards and logistics as well as economics. The DAM solution works rather on media management which is its specialty: the creation of keywords, determining the beginning and end of a publication. However, even if they are complementary and inseparable, they are opposed. For example, a file produced by PIM must include photos that will be produced by the dam. Finally, all the information obtained will be reread by both tools at the same time.

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