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Marketing eBusiness™          

The World Wide Web is open to everyone with Internet access – you are advertising to the UK and across the globe. Your Internet presence establishes you as a player in this new age and puts you ahead of the game, establishing your presence in an emerging eCommerce market. Your customers can shop or access product information 24 hours a day, 365 days a year.

This website will help you to an effective emarketing strategy to meet targeted objectives that can be measured through Internet technology. There is no reason to wait if the technology and eCommerce strategies are already in place to establish your Internet presence. Your website costs are small when compared to other forms of advertising.

Marketing eBusiness™ Profile                        

Your best eCommerce marketing strategy is one that makes your web site fit within your marketing plan, one that best meets your goals and objectives.

The World Wide Web is still a new phenomenon, its use as a marketing tool is little understood, even by the most recently qualified marketers. Defining emarketing goals and setting measurable results are the most important part of developing a marketing strategy to get you the best possible results from the Internet.

The aim of Marketing eBusiness™ is to help you establish and accomplish your goals on the Internet. Enabling you to deliver information, products and services around the world or within your own company. Your eCommerce marketing site can be one that:

  • Is simply a brochure that introduces you to potential customers, channels or distributors.
  • Supplements your offline operation and talks to your audience, offering customer and sales service and support.
  • Displays an electronic catalogue for online shopping and sells your products and services directly on the web.
  • Connects your operation with your suppliers to increase efficiency and streamline delivery systems.

Whichever suits your target, Marketing eBusiness™ can make your eCommerce marketing work for you. Learn more about our services.

Just because a site exists, it doesn't mean anyone will look at it.

For example, how many visitors come to your site and at what times? How did they find it? What pages do they view most and least often? How do they navigate within your site? Does the site promote your business in a professional way and motivate visitors to act?

Marketing eBusiness™ will provide the answers, look at eMarketing.

Internet users are not waiting. You can now reach a sophisticated, technically progressive audience The sooner you incorporate the Internet into your day to day business, the sooner you can begin doing business with this untapped audience.

Marketing eBusiness™ is a division of Backdate Ltd, a group that includes specialist competitive intelligence Internet services from www.counteroffensive.co.uk, ebusiness directory service www.2ebusiness.co.uk and directory of the 60s and 70s www.backdate.co.uk.

Marketing eBusiness™ is run by ceo Ken Marr - who has a broad range of commercial marketing and sales experience in ecommerce,  product and systems development across a broad range of business-to-business and business-to-consumer industries. Ken is also a director of MJI Business Solutions - one of Scotland’s leading consulting companies.


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