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Just because a site exists, it doesn't mean anyone will look at it. For
example, how many visitors come to your site and at what times? How did they
find it? What pages do they view most and least often? How do they navigate
within your site? Does the site promote your business in a professional way and
motivate visitors to act? Ecommerce marketing will provide the answers.
The eMarketing Package from Marketing eBusiness™
will provide you with a raft of ecommerce marketing solutions. The
support includes:
Promotion and Advertising
- Promoting your business without actually conducting online transactions.
- Integrate your emarketing efforts with current promotion and customer
support and enquiry response
methods.
- Listing with major search engines and indexes. Getting into the top of
search engines is the single most important marketing effort that your
company can pursue.
- Submitting to specialised resource indexes: targeting traffic; the
development of reciprocal links with the pages of interested individuals or
groups.
- Online and Offline advertising. Publish all of the current information on
products and services to the world and keep it constantly up-to-date.
Direct Marketing
- Direct marketing, countless products
and services are or will be marketed through the Internet.
- Email communications management, order
confirmation, on-line mailshots, keeping your existing clients as well as
potential customers aware of current company, product, and service
information.
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Market Research
- Uncover and analyse emarketing data to
get the information that you need, including how many people are
visiting your Web site, which pages are the most popular and if your
Internet advertising is paying off.
- The relevance, development and analysis of site surveys
and competitions.
Customer Service
- Cost saving customer support systems.
The Internet has phenomenal customer service capabilities being both rapid
and personalised.
- The site as a customer forum; handling complaints
and suggestions.
- Chat groups and forums to increase interaction
and traffic.
Competitive analysis
- Find out what your industry and rivals are
doing on the Internet.
The marketing and advertising expertise your
team gains from the eMarketing Package
will allow you to reach untapped markets locally, nationally and
internationally; increasing your organisation’s market share and
profitability.
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